Visual Studio came up with the concept of UFO catchers, where anybody with a valid boarding pass at Changi Airport Singapore, could enter this area at try their hand at the ‘claw’ machine and catch the ‘UFO’ capsules. Thereby, winning shopping vouchers and in turn increasing the airport’s sales. UFO catcher is a free to participate event at the transit area of airport, as long as passenger has a valid boarding pass. UFO catcher's name is inspired by the game mechanism of a doll catch machine.
An introductory space design of 1900m2 was required, before visitors explored the 145 international watch brands within the Salon de TE. To capture the visitor’s imagination of luxury lifestyle and romance a “Deluxe Train Journey” was developed as the main concept. To create dramatization the reception concourse was converted into a daytime station theme juxtaposed with the interior hall’s evening train platform scene with life-size train carriage windows emitting storytelling visuals. Lastly, a multifunctional arena with a stage opens up to the various branded showcases.
Visionaries Connected gathered aspiring entrepreneurs to explore ways to improve the regional start-up ecosystem with community stakeholders, while showcasing their entrepreneurial spirits of creativity, leadership, passion, tenacity and ambition in a fiesta-like on-campus setup where participants, exhibitors and visitors at large can interact and interconnect without agenda. The whole event was heartily supported by 7 strategic partners, 15 in-kind sponsors, 30 supporting organizations, and attracted over 5000 participants and visitors.
PepsiCo NSPIRE is a premier mobile food and beverage kitchen that engages both consumers and customers as well as a graphic and transportation design system that is synergistic with the user interface of the Spire family. The approach embodies the fun spirited nature of Pepsi Spire through colors and dynamic movement of graphics on a structural surface that is both minimal and modern in form. The halo shaped service window is a gesture to the holistic approach at PepsiCo to bring both food and beverage offerings into one holistic experience.
To define the F!ZZ beverage experience, we extended beyond traditional branded packaging, creating a unique event for consumers that is emotive and delightfully sensorial. A 360 degree immersive experience includes actual bubbles, spinning spheres, flavor scent tubes, a DJ and hands-on Fizzology experience come together to embody the fun spirited nature and emotion of F!ZZ. The engaging architecture and graphic design system uniquely define the surprising and exciting experience of Fizzology.
PepsiCo Design conceived and created Mix It Up to celebrate the world of Pepsi, moving from multi-sensorial experiences with its beverage portfolio all the way to collections of products and moments embodying the purpose of the brand, transcending colas and ascending to the idea of LIVE FOR NOW. The Mix It Up space showcased the collision of the worlds of fashion, music, design and pop culture, featuring projects in partnership with leading talents during Milan Design Week.
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