To uplift the image of the 2016 HK Fashion Week from a sourcing fair to a marketing show. A welcome installation was created using a 5m high LED monolith, themed mannequins and large lit title signage under the concept fashion of music. Following this theme and located inside the hall, a 350m2 multifunctional space was built. This acted as a center point for fashion shows, open seminars, bar and lounge for informal meetings activities occurred.
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