The keywords of designer Hasong Lee's work are Symbolism, Formativeness, Sense Of Space, Architecture, and Visuality. She recently thought that the trophy was the best fit for all of this. Trophy enables as many people as possible to celebrate competition or figure or date and symbolize. Through this, she intends to escape the fixed limitations of the existing trophies, and to design the trophies as her formative objects with more diverse stories and new memorials and symbolism. LEE actively used Optical illusion, Anamorphosis, and Metalworking techniques in this project.
The Salon de TE hall was as a marketing component for the Hong Kong Watch and Clock Fair that showcased 140 international watch bands. A 745m2 introductory passageway with a multi-purpose space for product launches, presentations and cocktail receptions was required for this hall. To evoke feelings of new discovery for the visitors, an abstract concept was created under the title The Multiverse. From this a series of spatial installations was developed to depict the subconscious and visceral journey of an imaginary artisan watchmaker.
This design is realized to contribute to the normalization of life during self-isolation, and to create a special award for the winners of online tournaments. The award's design represents the transformation of a Pawn into a Queen, as a recognition of the player's progress in chess. The award consists of two flat figures, the Queen and the Pawn, which are inserted into each other due to narrow slots forming a single cup. The award design is durable thanks to stainless steel and is convenient for transportation to the winner by mail.
The 30th anniversary medal of the Riga International Marathon Course has a symbolic shape connecting the two bridges. The infinitely continuous image represented by the 3D curved surface is designed in five sizes according to the mileage of the medal, such as full marathon and half marathon. The finish is matte bronze, and the back of the medal is engraved with the tournament name and mileage. The ribbon is composed of the colors of the city of Riga, with gradations and traditional Latvian patterns in contemporary patterns.
Isy Music Festival is an ultra large music festival in China. Every year, Isy organizes this global carnival with the tropical atmosphere of Hainan Island. Isy 2019 NYE has created a new set of IP— “Deer Man” —from the legendary design of the sea, sky, and mountains in Sanya, China, and integrated the story of love and natural power into its iconic stage design, making it the most Innovative music festival in China.
The theme of the Spring Festival is school. The focus is placed on matching school and theme park spaces, and it displays the beauty of spring that can be enjoyed simultaneously. Through the presentation of stories, for adults, it reminds them of precious memories, and for children, it provides them with a space for creating memories. It is reminiscent of a fun school attended by Lotty, Lorry, and cute animal characters in pretty school uniforms. (Lotty / Lorry: Lotte World's representative character). For the visitors, with the background of the theme park, fun photo zones are provided.
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