To make Glenmorangie New Lasanta stand out in the competition among the numerous whiskey producers eyeing Taiwan as an important market and to bring a brand-new experience in whiskey tasting have been the primary goal of Glenmorangie WhiskyFest in Taipei. Unlike the singularity and one-directionality of other wine tasting and displaying events, five main interactive installations and a tasting bar have been organized, enabling visitors to do more than experience passively—their visit was transformed into a distinctive journey by appealing to the five senses of sight, smell, taste, hearing, and touch.
The showcase of design solutions for hardscape elements City Details was being held from October, 3 to October, 5 2019 in Moscow. Advanced concepts of hardscape elements, sports- and playgrounds, lighting solutions and functional urban art objects were presented on an area of 15 000 square meters. An innovative solution was used to organize the exhibition area, where instead of even rows of exhibitor booths there was built the city’s working miniature model with all the specific components, such as: the city square, streets, a public garden.
To solve the task of presenting the energy strategy of the city, a hologram was chosen as the tool. It was needed to develop the interior and exterior of the stand, taking into account the strict limitations of the technology to re-invented the hologram technology. Instead of 1 layer, designers used 3: a hologram, a background, a projection onto the floor. All layers worked synchronously. The graphics had to comply with strict rules in order not to break the magic. Tried to stick to minimalism and focus on achieving the illusion of the presence of real objects and a sensation of energy literally in the air.
The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals with celebrities to highlight the new 2v2 game mode in Call of Duty: Modern Warfare and give consumers a sneak peek at the new MTN DEW AMP GAME FUEL can. The activation, hosted as a P.R. event for the brand’s Call of Duty partnership, was broadcast live through Twitch to reach consumers directly.
The project hopes to create a blueprint for rural life in the future. The key vision design integrates the design style of Memphis School. It abstracts the "mountain, water, fish, bridge" and other elements with the local characteristics of Zhangyan Village to form the visual identity of this event. The overall vision of the project starts from the specific sections of the exhibition, speech, workshop, and market to carry out the spatial narrative, conveying the concepts of rural, sustainable, future, innovation.
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