Design Events

Mix It Up Experience

PepsiCo Design conceived and created Mix It Up to celebrate the world of Pepsi, moving from multi-sensorial experiences with its beverage portfolio all the way to collections of products and moments embodying the purpose of the brand, transcending colas and ascending to the idea of LIVE FOR NOW. The Mix It Up space showcased the collision of the worlds of fashion, music, design and pop culture, featuring projects in partnership with leading talents during Milan Design Week.

Olive tree

In the Centre stands a mighty, 250 year-old Olive Tree, around which are gathered fragrant sage and Lavender Bushes. On each Side of the green Island, steps lead to the otherwise entirely white Stand, which is bordered at the Back by a Technically Innovative Lighting Wall: This consists of a strip of Flat Screens on an RGB-controlled background Surface, over which closely-coordinated Sequences of Landscape shots run.

CONNECT, CREATE, COLLABORATE

Alvalle Gazpacheria Event

Design is

Design is…, a selection of Brazilian Design group displayed in two hundred colorful mobiles. Each piece, in the shape of a cube, portrayed a different definition of design by creators and creatures from the universe of Brazilian Design, with less than a hundred characters. The installation created a moment for everyone to look up – a unique experience that challenged visitors’ perspectives, as if they were was seeking out stars in a constellation. Each has its own brilliance, but together they form a universe to be explored. It was a conceptual big bang.

Triple Reuse

In April 2016, 3 trade fairs opened in succession and a series of welcome installations were required to mark the entrance of the venue. Apart from each fair having its own unique identity, onsite construction wastage had to be kept to a minimal for each transformation. A mobile truck was morphed into 3 different themes to suit the related trade fair; futuristic transporter, European mobile flower shop and pop-up candy stall, offering a more sustainable approach to creativity.