To solved the task of presenting the energy strategy of the city.A hologram was chosen as the tool.It was needed to develop the interior and exterior of the stand,taking into account the strict limitations of the technology.To re-invented the hologram technology.Instead of 1 layer,we used 3:a hologram,a background,a projection onto the floor.All layers worked synchronously.The graphics had to comply with strict rules in order not to break the magic.Tried to stick to minimalism and focus on achieving the illusion of the presence of real objects and a sensation of energy literally in the air.
The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals with celebrities to highlight the new 2v2 game mode in Call of Duty: Modern Warfare and give consumers a sneak peek at the new MTN DEW AMP GAME FUEL can. The activation, hosted as a P.R. event for the brand’s Call of Duty partnership, was broadcast live through Twitch to reach consumers directly.
It was a winter season project for the spatial experience design of Lotte Duty Free that combined cultural elements with retail space to deliver more than shopping experience. We suggested a story that reminds us of precious moments of travel with a seasonal space direction and product design for travel goods. The illustrations by Dutch artist Jordy Van Den Nieubdijk portrayed the winter in Santa Village. The illustrations represented the theme in an elaborate process like completing a picture with hundreds of puzzle pieces.
The keywords of designer Hasong Lee's work are Symbolism, Formativeness, Sense Of Space, Architecture, and Visuality. She recently thought that the trophy was the best fit for all of this. Trophy enables as many people as possible to celebrate competition or figure or date and symbolize. Through this, she intends to escape the fixed limitations of the existing trophies, and to design the trophies as her formative objects with more diverse stories and new memorials and symbolism. LEE actively used Optical illusion, Anamorphosis, and Metalworking techniques in this project.
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