Nickelodeon, a division of Viacom, had a twofold goal of celebrating 20 years of the SpongeBob SquarePants franchise while generating media buzz. Glow Studio celebrated SpongeBob SquarePants and attracted media coverage by engaging SpongeBob fans in a way not done before: working at the Krusty Krab. Using novel design approaches, Glow Studio created an immersive, beautifully crafted, fully working Krusty Krab environment. creating unparalleled engagement on the show floor.
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